![]() That can happen when a business is generating cash. By current market standards, the company has reached scale on very little capital, raising a little more than $25 million way back in 2010. Yguado started SGN, in its existing form, in 2010 with MySpace co-founder Chris DeWolfe. In October, research firm Newzoo projected 2015 mobile game sales would climb 21 percent to $30.3 billion, overtaking console games as the leading segment. , creator of the massively popular "Candy Crush" franchise, is trading below its IPO price from a year ago even though the company has produced successful follow-up games "Farm Heroes" and "Pet Rescue."īut the market is plenty big. Zynga was pummeled as gamers shifted from desktops to smartphones and has yet to recover despite a renewed focus on mobile. In today's world it requires creating multiple hits that become top 20 grossing games on iOS and Android. Read More Facebook's top game aims to sweeten up Chinaīut just like hit-makers in other industries, the eternal challenge is staying power. ![]() The 10 percent of paying SGN users are producing pretax profit margins for the company in the neighborhood of 20 percent, at a time when scores of heavily funded tech start-ups are burning millions every month for growth. Critical to a breakout mobile game is having tens of millions of users download the app and play all they want for free, with a small percentage of fanatics paying for advanced features or to skip levels.
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